NLPCaptcha: An Advertising Platform That Promises to ‘Captcha’ Your Attention

Source: businessworld

JULY 28, 2015 –Gurgaon-based an anti-fraud technology company, Simpli5d Technologies, is offering ingenious technology platforms for impactful digital advertisements.

The digital engagement solutions offered by the company sideline the risks and complicacies of online advertising providing optimal returns.

Amit Mittal, Founding Partner and CEO said, “Simpli5d Technologies is helping brands prevent waste of money on ineffective advertisement and is effectively addressing the issue of ad-fraud. The company is working towards building a very comprehensive and powerful analytics engine, which would be extremely beneficial for both publishers as well as advertisers.”

Simpli5d Technologies has developed a groundbreaking solution to filter out non-human traffic coming on to any ad-campaign or website. The patent awaited Natural Language Processing (NLP) Technology developed by the company is a strong solution that ensures that the brands/ advertisers pay only for what they get. The technology is based on the fundamental aspect of any advertisement campaign along with elimination of the fraud which is: Real Human + Right Targeting + Real Engagement = Enhanced and Sustainable Brand Recall.