Platform to prevent online Ad- Fraud

Source: indiantelevision

August 11, 2015 –Simpli5d Technologies ousts mechanical platform to help prevent online ad fraud

NEW DELHI: Anti-fraud technology consultants Simpli5d Technologies has designed ingenious technology platforms for impactful digital advertisements that sideline the risks and complicacies of online advertising providing optimal returns.

The innovation is a groundbreaking solution to filter out non-human traffic coming on to any ad-campaign or website. The patent-awaited Natural Language Processing (NLP) Technology developed by the company is a strong solution that ensures that the brands/ advertisers pay only for what they get. The technology is based on the fundamental aspect of any advertisement campaign along with elimination of the fraud which is ‘Real Human + Right Targeting + Real Engagement = Enhanced and Sustainable Brand Recall’.

Simpli5d Technologies founding partner and CEO Amit Mittal said, “Simpli5d Technologies is helping brands prevent waste of money on ineffective advertisements and is effectively addressing the issue of ad-fraud. The company is working towards building a very comprehensive and powerful analytics engine, which would be extremely beneficial for both publishers as well as advertisers.”

The company’s endeavour is to be the leader in anti ad-fraud domain and help save billions of dollars that are going waste on automated bots and blindspots. Currently, it is the only venture in India providing service in this segment. With the mission, Simpli5d Technologies offers the solutions which are instrumental in paving the way forward to a more digitized India.